Contain
Mindfully Made
OVERVIEW
Contain are a product and packaging design studio based in Melbourne with a focus on sustainable production. Being sustainable doesn’t mean you can’t stand out, and it’s this perspective that Contain bring when collaborating with their clients.
The studio wanted a bright, bold new brand that aligned with this idea while showcasing the breadth of services they offer.
SERVICES
Brand Strategy & Positioning
Brand Identity & Art Direction
CONTRIBUTORS
Product photography by
Jana Langhorst, Casey Horsfield
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The core idea of ‘Mindfully Made’ embodies the ethos behind everything Contain does as a business. This messaging was boldly brought to life through unapologetic all-caps typography in the wordmark and across communications.
Colour played a key part in the branding.
A vibrant, interchangeable colour palette was developed and used confidently across brand touch points. The palette was embedded into product photography using tones from the palette that complimented each particular project.
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Studio packs containing a tote, product brochure/poster & post-it note business card were made to send to new and old clients promoting the rebrand.
Sustainable thinking
The booklet was printed in-house on Colorplan Citrine and Stephen's Gesso White and bound by Singer stitching. The custom post-it note holder was created as a playful and useful alternative to a business card. It was letterpress printed on Extract Ember, a paper made from recycled coffee cups.
